Peter Norvig offers an insider's look at Google Research during SMX West
Following his keynote, Norvig was peppered with questions from Chris Sherman, Executive Editor , Search Engine Land and Danny Sullivan, Editor -in-Chief, Search Engine Land. At SMX West 2010 in Santa...
View ArticleGoogle Acquires Travel Search Firm ITA for $700 Million
But Eric Schmidt, Google's chief executive , told Richard Waters and Jeremy Lemer of FT.com, "We expect this will go through. Huang, Xconomy's National IT Editor and the Editor of Xconomy Boston, says,...
View ArticleEmail Experience Council and IAB Ad Networks and Exchanges Scheduled for...
"These forums --"Optimize Your Email Campaigns" and "The Future of Display Advertising: Ad Networks and Exchanges"-- offer marketers the opportunity to learn first-hand from thought leaders about two...
View ArticleAd Industry To Facelift Reputation With Institute For Advertising Ethics
Because it is persuasion, advertising is viewed in a questionable way by a lot of people," said Margaret Duffy, a former ad executive now teaching at the University of Missouri School of Journalism and...
View Article3 Key Reasons to Attend SES New York 2011 Next Week
The Rutgers Mini MBA: Mobile Marketing program is the first such executive education course offered by one of the top universities in the USA. Moderated by Jack Marshall, Staff Writer and Stats Editor...
View ArticleGoogle Scoops Up 5 Creative Awards at Cannes Lions Ad Festival
Google, a company that has made its name off search and has famously eschewed brand advertising for over 10 years, have picked up five awards for creative and inventive advertising campaigns. Creative...
View ArticleCarr and Arrington Go 'All In' On #VegasTech
The Vegas technology economy has the talent, community, infrastructure, and money, and has been bubbling up for a while. But the beacons are out there now, showing that there is something much larger...
View ArticleGoogle Hearts London: New Offices & World's First Chrome Store
Google is to take over a seven-storey building in east London next year to support the area's growing start-up scene. Furthermore, known as the ChromeZone, London rather than San Francisco, plays host...
View Article78 Resources For Every Internet Marketer's Toolkit
These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing...
View ArticleOptimize: How to Attract and Engage More Customers [Book Review]
in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with...
View ArticleSEMPO Launch Search Marketer Salary Survey for 2013
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to...
View ArticleSocial Media ROI: How To Define a Strategic Plan
For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business...
View ArticleHow to Successfully Launch a New Website & Refresh Your Brand
Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements...
View ArticleWeekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More
One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social...
View Article22 Facebook PR Secrets Every Community Manager Should Know
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for...
View ArticleSES Toronto Early Bird Rate Expires Tonight
The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for SES Toronto, today is your last chance to...
View Article12 Questions to Separate Social Media Experts From Pretenders
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to...
View ArticleRacist YouTube Video Epicenter of Bizarre Advertising Contract Dispute
Video production company Definitive Television is refusing to remove a racist commercial for law firm McCutcheon & Hamner from their YouTube channel. The alleged client claims they never contracted...
View ArticleZuckerberg and ClickZ Live New York: There's a Keynote Combination
The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speaker.
View Article16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make...
View Article
